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We’re here to get you talking about money

We believe all children should be given the opportunity to develop money management skills for the future. Money Heroes enables educators and parents to access and deliver high quality financial education, through a wide range of flexible and engaging resources designed for use in a variety of settings.

Have a read of our 2023 Impact Report which celebrates the programme’s achievements over it's first three years and highlights feedback from those involved.

Parent with child, putting money in jar

Who we help


We support teachers to deliver high-quality financial education through free CPD opportunities and an extensive range of activities, tools and resources for use in the classroom.

Parents reading to children


We support parents to develop their children's financial capability at home, through our range of storybooks, games and at home activities designed to make learning about money fun.

Two ladies talking in front of computer screen

Everyone else

Our range of high-quality tools and resources are flexible for use in a wide range of educational settings. Money Heroes is designed to support anyone working with children and young people to develop their financial capability.

Supporting the development of children's money management skills

With over 19 years’ experience, Young Money supports over 5,000 educators every year to develop the financial capability of the young people they work with. We are a trusted and valued provider of knowledge, resources and training to anyone teaching children and young people how to manage money, alongside influencing policy.

At Young Money, we recognise that parents and teachers are key influencers in a child’s development. That’s why we have developed Money Heroes, focused on teachers and parents collaboratively supporting children aged 3 -11 years to develop their financial capability skills, at school and at home. This has been made possible thanks to financial support from HSBC UK.

Teacher reading in classroom with children sat on floor

We believe every child should have the opportunity to develop their money management skills for later life, and starting early is essential. Money Heroes helps those with the most influence in a child’s development create the heroes of tomorrow.

A little boy puts coins into a money jar with his dad.

Why we started Money Heroes

Research shows that, on average, children begin to develop their financial habits by the age of seven.

Financial education is critical in the development of children's knowledge, skills and attitudes to money. The two most accessible ways of reaching children are through the education system and through their parents. A collaborative, child-centred approach will create a positive impact on children’s financial education as it ensures financial capability skills are continuously developed inside and outside of the classroom.

The support that HSBC UK has given to Money Heroes will enable us to reach more young people than ever before, providing meaningful financial education and giving extra support to the most disadvantaged communities across the UK.

  • 95%
    of 16-24 year olds believe that money management is something that can be learnt
  • 81%
    of parents believe they can affect how their children will behave with money when they grow up
  • 85%
    of young adults aged 16-24 say they were not taught money management at school

Get started. For free.

Get started today for free access to our full library of tools, resources and support.

Winner at the Teach Primary Awards 2021
Shortlisted for the Charity Times Awards 2022
Bett Awards 2022 Finalist